OSCAR MAYER // WIENER ROVER

The Wienermobile… For decades it’s traveled the land, bringing smiles to people’s faces. Yet there are some places it just can’t go. Now, thanks to our invention: The Wiener Rover, we can reach hot dog lovers in almost any location. Like the park. Or the beach. Or at a football tailgate. No matter where Oscar Mayer fans might be, we’ll be able to deliver hot dogs, and smiles. The Rover’s mission is simple: To Go Where No Wiener(mobile) Has Gone Before.

After building the Rover (we actually built two of them), we wanted to show the world how awesome it is, where it can go and what it can do. So we found a stunt RC car driver and shot this epic video together with Tucker Bliss and North of New York.

Roving in the city.

After it was unveiled on national television, it took to the streets of New York. People could tweet (or Instagram) us and the Rover would try to go and serve them some delicious hot dogs.

Love for the Rover.

The response after the TODAY show segment and for the video was massive, people just love the Wiener Rover. Here’s a few of the press articles I’ve seen so far:

Wired, Jalopnik, Creativity-Online (Editor’s Pick), Chicago Tribune, Ad Age, CNET, MediaPost, GIZMODO, AgencySpy, Food Manufacturing, Brandchannel, PR Newswire, CSPnet, Untapped Cities, The Roosevelts, Milwaukee Business Journal, ADWEEK/ADFREAK, Productmobiles, AdForum, Gunaxin, EventSpeak, The Awesomer, SpeedArchitech, BroMyGod, Washington Free Beacon, Trendhunter.