STC_PP.gif

SAVE THE CHILDREN // PICTURE PROTECT

SAVE THE CHILDREN
ANTI-CYBERBULLYING
IMAGE TRACKING TOOL

It’s never been easier to take pictures of yourself and publish them online via blogs and social networks. But what if they are modified or end up somewhere you never intended? Would you even know about it? Unfortunately, this happens more often than you think, especially to young people. So we decided to make it easier to keep track of your pictures online.

We created Picture Protect – powered by TinEye, a reverse image search engine.

Spreading the word about Picture Protect.

To create some PR and buzz around this new tool we created some small yet highly effective and fun activations. From ambient ads in bars to Facebook banners and a People's Voice Webby winning Direct Email we managed to create a lot of interest on the web and even better, awareness about how images are shared and published online.

Webby_People_2011.png

PictureProtect.jpg