OREO // OREO THINS

The OREO cookie, “Milk’s favorite cookie” has been around for over 100 years. It exists in various flavors and appearances, but has always been considered a kids treat. Until now.

OREO recently launched the new OREO Thins, a more sophisticated, thin, adult version of their beloved cookie. To celebrate this new cookie, we made a film about fingers, since they are the part of our body that handle cookies most frequently. And with the new thin OREO’s, one sophisticated finger in particular makes a glorious ascent from its forgotten place in the world.

The film was shot in New York with Matthew James Thompson / North of New York. And was featured in press like: AgencySpy, Creativity Online (Editor’s Pick), ADWEEK, adforum and LeBook.

And why yes… Thanks for noticing. Those are MY hands & fingers in the film (at 00:04 and 00:13). I guess now I can add hand model to my resume as well? #humblebrag.

And while giving the pinkie its time to shine, we also took the opportunity to create a series of elegant social posts showing occasions when Oreo Thins are suitable to devour.