Björn Kusa — Portfolio
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HYPER ISLAND // 53COLORS.COM

HYPER ISLAND
DM10STO - 53COLORS.COM
SELF PROMO DELUXE

The HYPER ISLAND
“non-crew” crew site.

HYPER ISLAND’s Digital Media classes were known for creating the most cutting-edge self promo websites. Back then, they were called crew sites and were highly anticipated by industry recruiters. Digital talent was hard to come by. So when we launched a site packed with that, agencies came scrolling across the Internetz.

 
 

DM10STO promo-site.

Even though our class wasn’t technically a “crew”. In 2009, we decided to go all in on a site that dared the industry to find and give a little bit more love and warmth in the the world, as well as on the site itself.

During a four week period we promoted our class through the project www.53colors.com

The site is unfortunately offline. But check the video to see what it was all about.

 

Praise from the industry.

The site was featured on various sites:

www.designcharts.com (ranked #2)
www.digitalabstracts.com
www.capdesign.idg.se
www.reformrevolution.com
www.feber.se/webb
www.irie.be
www.spyline.de
www.kreativtforum.no
www.graphism.fr

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Countdown page used to build hype before the launch.

Countdown page used to build hype before the launch.

53COLORS & HYPER ISLAND event roll-ups.

53COLORS & HYPER ISLAND event roll-ups.