KAHLÚA // BASIC THOUGHTS

Who says dumb things can’t be true? And funny!

When fall comes around, few things are as anticipated as the Pumpkin Spice flavor. And these days Pumpkin Spice can be found in pretty much anything and everything: Coffee, candy, yoghurt, chewing gum and of course… in Kahlúa.

Unleash your basict houghts.

In social channels, showing love for Pumpkin Spice is considered one of the most #Basic things you can do. We used that insight, owned the notion of being basic, and created a campaign where fans, instead of being shamed, could get excited about being basic as well as about Kahlúa Pumpkin Spice.

We tailored our posts to subjects we knew the target would be interested in: Drinks, fashion, friends and general basicness.