When fall comes around, few things are as anticipated as the Pumpkin Spice flavor. And these days Pumpkin Spice can be found in pretty much anything and everything: Coffee, candy, yoghurt, chewing gum and of course… in Kahlúa.
In social channels, showing love for Pumpkin Spice is considered one of the most #Basic things you can do. We wanted to use that insight, own the noton of being basic, and create a campaign where fans, instead of being shamed, could get excited about being basic as well as about Kahlúa Pumpkin Spice. So we unleashed #BasicThoughts all over the brands channels.
