Björn Kusa — Portfolio
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OSCAR MAYER // BOLOGNA DAY

OSCAR MAYER
BOLOGNA DAY
TWITTER “TRADITION”

There’s client trust, and there's this here kind of client trust level.

Many foods have their own days and some of them are more known, like Turkey day. Others are less known, like National Noodle Day. We decided to celebrate a day that is close to Oscar Mayer’s heart, Bologna Day, a holiday “steeped in tradition”, with our friends on Twitter.

 
 
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Every action has its reaction.

The Huffington Post “picked up” on our celebration, and some Oscar Mayer followers on Twitter were joining in to make sure Bologna Day stays a true american tradition. We just kept laughing, and laughing, aaaand laughing.

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