EMOTIONS vs DATA.
Cykelkraft have done an amazing job with DATA driven sales tactics over the years, but when it comes to emotional values, and brand building, they haven’t been as active. Most of their real brand activities have been done in-store or via their customer support.
This initiative was a first venture into talking about something else than price, product or value for money. We wanted to talk about, and show the activity of riding bicycles and the stories and memories that we all share around the topic.