The Walk
The players walk from their locker room corridor, through the adidas club lounge, walls decorated with a Louisville vinyl mural and massive neon signs. During game day, the room is flooded in red lights that pulse to a heartbeat sound effect. The player’s path is lined with fans cheering them on as they head into the tunnel before taking the field.
Inside the tunnel is a more gritty look & feel with custom posters that we wheatpasted along the side barriers and in the surrounding garage. In there, the heartbeat is amplified with strobe lights, fog and lasers to create an even more epic experience for the team and the exclusive audience.
