ATG // DO YOU KNOW YOUR HORSES?

The hero film.

Shot by director Rane Tiukkanen outside Seville, Spain. Utilizing the song “Where do I begin?” from the film “Love Story” (1970) by Dame Shirley Bassey. The 80-second hero piece (along with additional footage) was cut into 10+ shorter spots used during the year for promotions and events.

Crowdsourcing a Print Ad From Fans.

At the same time as the film was released, we created a digital activation. It was a site and a banner campaign where Swedish horse fans could submit the one feeling that they thought describes horses the best. We then used the collected data (well… words) to create the first print-ad of the year for ATG.

The Print Ad.

A true tribute to horses. To and from the people that know them best. The words that were most frequently submitted became more prominent in the print ad. We wanted to show that the print was born in digital, that’s why we chose to keep the tag cloud design.