STOCKHOLM ART WEEK WALK TO CO-CREATE STOCKHOLM IS YOUR CANVAS
The brief was to put Stockholm Art Week on the map and create buzz. We took it very literal and created an app that captures your movements on a map of Stockholm using GPS, and transfers the coordinates to an artist who paints the movements on a real canvas.
Your “art walk” became a brush stroke on the co-created art piece. People could visit www.stockholmisyourcanvas.com and see how their brush strokes – and the whole canvas – came to life through a live streamed link to the artist’s studio.
The campaign generated PR for Stockholm Art Week in local and national TV, radio and newspapers as well as international buzz online. The finished canvas was displayed at the closing party and then sold. All proceeds were used to support young artists in Stockholm.
The app was super simple to use. Start it, choose color, start the walk, and when you feel happy with the result, you end the walk to send the GPS coordinates.
