SAW // STOCKHOLM IS YOUR CANVAS

When your “art walk“ walk becomes art.

The brief was to put Stockholm Art Week on the map and create buzz. We took it very literal and created an app that captures your movements on a map of Stockholm using GPS, and transfers the coordinates to an artist who paints the movements on a real canvas.

On stockholmisyourcanvas.com you could see brush strokes – and the whole canvas – come to life through a live stream. The finished canvas was shown at the closing party and sold. All proceeds were used to support artists in Stockholm.

The app.

It was super simple to use. Start it, choose color, start the walk, and when you feel happy with the result, you end the walk to send the GPS coordinates.

Press: FWA (MOTD March 26, 2013), AdAge (Editor’s Pick), CAP&DESIGN (In Swedish)