STOCKHOLM GAS // THE GAS RENAISSANCE

A renaissance
is upon us!

Gas has been used in Stockholm since the 1850’s (and still is). To show that its field of application goes far beyond tired old gas stoves, we helped Stockholm Gas by launching The Gas Renaissance, a concept and campaign where all the new possibilities of gas are highlighted in various creative ways.

“Med den här kampanjen vill vi utmana den ibland förlegade bilden av gas och visa på att dess utveckling och förnyelse aldrig stannat upp. Till skillnad från vad många tror, är dagens biogas ett hållbart och miljövänligt alternativ vars användningsområden inte slutar vid köksspisen, utan fortsätter till den eldstaden och balkongen.”

– Jessica Engelbrecht, CMO SGAB

A smart data renaissance.

We created a data driven search display campaign (partly together with Hemnet) that uses what people seach for when looking for new apartments and show how Gasd can make those moments come alive in new and better ways. Whether that is indoor fireplaces, balcony heaters or gas powered grills both in kitchens and recreational spaces. This also educated people about greener options, like biogas.

“Decorate” with gas.

Along with digital units, we also created outdoor and print units that borrowed the visual expression of interior decoration and design agencies to tell the good people of Stockholm that they are in the middle of The Gas Renaissance and show them how gas can make their homes come alive in new ways.