Björn Kusa — Portfolio
STC_PP.gif

SAVE THE CHILDREN // PICTURE PROTECT

SAVE THE CHILDREN
ANTI-CYBERBULLYING
IMAGE TRACKING TOOL

An anti-online-bully system. With reverse image technology.

It’s never been easier to take pictures of yourself and publish them online. But what if they end up in places you never intended? Would you even know? Unfortunately, it happens more than you think, especially to young people. So we decided to make it easier to keep track of your pictures online by creating Picture Protect – powered by TinEye, a reverse image search engine.

 
 
 

Spreading the word.

To create some PR and buzz around this new tool we created some small yet highly effective and fun activations. From ambient ads in bars to Facebook banners and a People's Voice Webby winning Direct Email we managed to create a lot of interest on the web and even better, awareness about how images are shared and published online.