GOOGLE // CHROMEBOOK STORE — Björn Kusa — Portfolio

Björn Kusa — Portfolio

Björn Kusa — Portfolio

Little shop of Chromebooks.

Most in-store display furniture (when it comes to electronics) look the same. So when Google launched the new Chromebooks in the Nordics, they wanted something different. Something flexible that would still give visitors an invitation to explore the benefits that comes with buying a Chromebook laptop in a more relaxed setting.

Teamwork makes the shop work.

Together with the great team at NORD ID, we created a concept and system that not only gave store visitors a new way of experiencing and interacting with the computers, but it also gave in-store staff a simple and interactive way to explain the greatness of Chromebooks.

Centerpiece of attention.

The concept is based around a centerpiece that focuses on telling the Chromebook story. It has an interactive module that let’s you explore benefits in short animated videos that play at the push of a button. It can also house a digital “Chromebook Selector“ that allows you to choose and compare different models based on your own specific needs.

Around the centerpiece you can choose from different “try area“ modules that connect together and create a larger experience. These modules can be modified for standing, sitting or hanging out.

Fun and cute animated content.

Detail view of the benefits button module along with what some of the animated videos looked like.

Modularity from the get-go.

The concept gave us flexibility through a modular furniture system that can easily be adapted to work in different types of stores and spaces.

ROLE: INNOVATION DIRECTOR