OSCAR MAYER // WIENER ROVER

To go where no wiener has gone before.

The Wienermobile… For decades it’s traveled the land, bringing smiles to people’s faces. Yet there are some places it just can’t go. But!.. Thanks to our invention: The Wiener Rover, we can reach hot dog lovers in almost any location. Like the park. Or the beach. Or at a football tailgate. The Rover’s mission is simple: To Go Where No Wiener(mobile) Has Gone Before.

The Unveil.

We released the Rover on National Hot Dog Day (23rd of July) LIVE on the TODAY show in New York. It might be the smallest Wiener vehicle, but it’s definitely baddest one in the WIENERMOBILE fleet, and it made its debut with a bang. 

Video credits: NBC TODAY show.

Jalopnik taste the meat.

During our day in NYC, we had the opportunity to take the Rover to Jalopnik to serve them hot dogs and shoot this little video. It’s pretty awesome.

Roving in the city.

After it was unveiled on national television, it took to the streets of New York. People could tweet (or Instagram) us and the Rover would try to go and serve them some delicious hot dogs.

Love for the Rover.

The response after the TODAY show segment and for the video was massive, people just love the Wiener Rover. Here’s a few of the press articles I’ve seen so far:

Wired, Jalopnik, Creativity-Online (Editor’s Pick), Chicago Tribune, Ad Age, CNET, MediaPost, GIZMODO, AgencySpy, Food Manufacturing, Brandchannel, PR Newswire, CSPnet, Untapped Cities, The Roosevelts, Milwaukee Business Journal, ADWEEK/ADFREAK, Productmobiles, AdForum, Gunaxin, EventSpeak, The Awesomer, SpeedArchitech, BroMyGod, Washington Free Beacon, Trendhunter.

Continuation.

Naturally, Oscar Mayer wanted to keep this hot dog buzz going. The solution was a no-brainer, and you can read more about it right here.

Or you can watch the case study and find out now.