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FONUS // LIFE ADVICE

FONUS
ADVICE FOR LIFE
IN CLOSENESS OF DEATH

Reclaiming Carpe Diem!

Fonus is Sweden’s largest funeral service company with over 200 offices around the country. They work tirelessly to make sure Swedes get the most memorable and personal possible farewell when a loved one passes. Fonus employees meet death on a daily basis, which has given them some true insights about life, insights that people in general probably consider tired old clichées.

It’s time for Fonus to change that perception. By sharing the life advice, that appear in closeness to death.


CARPE DIEM.
When death is near, life becomes more visible. Saying that have become worn out cliches get new meaning when you see how precious life is.

Conny works as a funeral director and his life advice is “Carpe Diem“. How do you usually seize the day?

FOLLOW YOUR HEART.
In our line of work at Fonus, we are constantly reminded of how fragile and beautiful life is.

Janeth has worked as a funeral director for many years. She wished that you would “Follow your heart”. Will you?

EVERYTHING WILL BE ALRIGHT IN THE END.
This is Mio. As a funeral director at Fonus, she has learned a lot about death, life and all in between.

Her life advice is “everything will be alright in the end“. What have you learned in life, that you want to share?


OUTDOOR ADS
Along with our TV and online video campaign, we also shared our life advice with people on the street. Fonus employees acted as our models and gave us their advice in heartfelt portraits to show their warmth and make them mini celebrities in their own communities.


DIGITAL UNITS
To reach target groups that might not have funerals and that type of services top-of-mind, we wanted to share these advice in as many ways as we could. Online banner placements. Short format videos on Instagram and Facebook, yeah we even shared advice on TikTok. This would hopefully give them warmer, fuzzier feelings towards the people who work at Fonus.