Björn Kusa — Portfolio
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PEPSI // THE SOUND OF FOOTBALL

PEPSI
REFRESH FOOTBALL
SEE WITH SOUND

Technology that lets you see with sound.

Together with Society46 and Tracab we created a technology that enables you to “see” with sound. We told the story of how an innovation lets visually impaired experience the world in an entirely new way. And even compete against sighted players in a game of football. As a test, we matched a team of visually impaired players against former professional footballers — in a match where no one can see.

 
 
 

Disclaimer.
The campaign site is unfortunately no longer online, so I have uploaded some of the content (mainly videos) from the project on this page.

Start by watching the Case Study.

 

Tracking Football.

Learn more about tracking technology used on the football pitch.

 

The Tech Explained.

Hear our technologist explain the various challenges of the project.

 

The Player Perspective.

Hear more about the expectations and experiences from the two teams.

 

3D Sound Demo.

Experience the blind way of playing football with our binaural 3D sound demo. See Technology Explained for a more in-depth explanation of how it works. Best experienced with headphones.

 

The campaign site and a simple app user journey.

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