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PEPSI // THE SOUND OF FOOTBALL

PEPSI
REFRESH FOOTBALL
SEE WITH SOUND

A technology that enables you to “see” with sound.

Together with Society46 and Tracab we created a technology that enables you to “see” with sound. We told the story of how an innovation lets visually impaired experience the world in an entirely new way. And even compete against sighted players in a game of football. As a first test, we arranged a football match between a team of visually impaired players and a team of former professional footballers. We wanted to see how they would perform under equal conditions — in a match where no one can see.


Watch the Case Study.

The campaign site is unfortunately no longer online, so I have uploaded some of the content from the project here on this page.


The campaign site and a simple app user journey.

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Tracking Football.

Learn more about tracking technology used on the football pitch.

The Tech Explained.

Hear our technologist explain the various challenges of the project.

The Player Perspective.

Hear more about the expectations and experiences from the two teams.

3D Sound Demo.

Experience the blind way of playing football with our binaural 3D sound demo.

See Technology Explained for a more in-depth explanation of how it works. Best experienced with headphones.