BJÖRN KUSA — CREATIVE
BJÖRN KUSA
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THE SWEDISH CHURCH // ALONE TOGETHER

THE SWEDISH CHURCH
ALONE - TOGETHER
WELCOME INSIDE

This pandemic has been tough on us all. Especially when it comes to spending time together. And christmas is all about being together. Together with family, friends and our communities. To spread the word that this year’s celebrations would be a little bit better in that aspect, we helped the Swedish church remind swedes that there's always a place you can go to feel the community and spirit of christmas, no matter your age, race, sexual orientation or singing abilities. This christmas, we could finally say — Welcome inside.

In a very simple, yet moving way, we’re telling the story of a few seemingly alone people, who through the power of music and in this case, humming, will give you a clue to what the community of the Swedish church is all about. These people all live their separate lives, but in the end, they come together in the warmth and community of their local church.

We also created two shorter films, based on the situations of the “main characters“ with very different emotional moods that support the longer main film. These were used mainly in social media and digital spaces. Using targeting to find the right people on their handheld devices. My favorite is the one with the older gentleman.



PRINT AD(S)
To make sure we reached as many as possible. Including our older target groups, we put the same message in print, and welcomed people via local news paper ads.