Björn Kusa — Portfolio
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OREO // OREO THINS

OREO COOKIES
NEW THIN ONES
AN ODE TO THE PINKIE

Will the littlest finger find its purpose?

The OREO cookie,exists in various flavors and appearances, but has always been considered a kids treat. Until now. The new OREO Thins, a more sophisticated, thin, adult version of their beloved cookie. To celebrate it, we made a film about fingers, since they handle cookies most frequently. And with the new thin OREO’s, one sophisticated finger in particular makes a glorious ascent from its forgotten place in the world.

 
 
 

Look at those handsome hands.

The film was shot in New York City with Matthew James Thompson from North of New York.

Press: AgencySpyCreativity Online (Editor’s Pick), ADWEEKadforum and LeBook.

And why yes… Thanks for noticing. Those are MY hands & fingers in the film (at 00:04 and 00:13). I guess now I can add hand model to my resume as well? #humblebrag.

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Bring out the fancy schmancy content.

And while giving the pinkie its time to shine, we also took the opportunity to create a series of elegant social posts showing occasions when Oreo Thins are suitable to devour.

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