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KAHLÚA // CARAMEL ENCOUNTERS

KAHLÚA
SALTED CARAMEL
VIRGIN ICED COFFEE

For the launch of Kahlúa’s flavor, Salted Caramel, we wanted to put focus on how well it pairs with iced coffee. So we chose to highlight the fact that without this new liqueur innovation an iced coffee is really just a virgin iced coffee. These three spots show how your virgin iced coffee can become a “real” iced coffee with Kahlúa Salted Caramel.

Unexpected Turbulence.

Virgin Iced Coffee wasn’t in first class. But that didn’t stop Kahlua Salted Caramel from giving him some personal attention.

Special Delivery.

An eager Virgin Iced Coffee meets a willing customer, Kahlúa Salted Caramel. See what happens when they finally mix.

The Deep End.

The pool isn’t the only thing that gets a little dirty when Virgin Iced Coffee meets Kahlua Salted Caramel.


To make these scenarios come alive, we teamed up with set designers Nix + Gerber, directors Andrew Wonder & Lainey Dubinsky and proceeded to spend two days pretending Kahlúa Salted Caramel “got it on” with a cup and spilling “real” iced coffee all over these three cute little sets.

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Once we released these little videos online, fans didn’t hesitate to let us know exactly how they felt.

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