Björn Kusa — Portfolio
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KAHLÚA // CARAMEL ENCOUNTERS

KAHLÚA
SALTED CARAMEL
VIRGIN ICED COFFEE

When keeping it real, goes right?

For the launch of Kahlúa’s flavor, Salted Caramel, we wanted to put focus on how well it pairs with iced coffee. So we chose to highlight the fact that without this new liqueur innovation an iced coffee is really just a virgin iced coffee. These three spots show how your virgin iced coffee can become a “real” iced coffee with Kahlúa Salted Caramel.

 
 

Unexpected Turbulence.

Virgin Iced Coffee wasn’t in first class. But that didn’t stop Kahlua Salted Caramel from giving him some personal attention.

 

Special Delivery.

An eager Virgin Iced Coffee meets a willing customer, Kahlúa Salted Caramel. See what happens when they finally mix.

 

The Deep End.

The pool isn’t the only thing that gets a little dirty when Virgin Iced Coffee meets Kahlua Salted Caramel.

 

Great team. Tiny films.

To make these tiny scenarios come alive, we teamed up with set designers Nix + Gerber and directors Andrew Wonder & Lainey Dubinsky

Then we spent two days pretending Kahlúa Salted Caramel got it on with a cup and spilling “real” iced coffee all over these cute little sets.

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Cute or super cute?

Once we released these little videos online, fans didn’t hesitate to let us know exactly how they felt. And no, the duck float was not traumatized.

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