Björn Kusa — Portfolio
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AUDI // NIGHT VISION ASSIST

AUDI
NIGHT VISION
AUGMENTED REALITY

Test your night vision in a print ad.

Audi Night Vision Assist identifies people and animals on the road, in even the most adverse of light conditions. We decided to demo this – in an interactive, augmented reality print ad. In the copy, you’re instructed to download a free app to your smart phone. With it, you can explore Audi Night Vision and find various things hidden in the dark print ad.

 
 
 

The interactive print ad.

Can you spot the pedestrian? Other things? You never know what’s hidden in the dark.

The ad was featured in: Lürzer’s Archive, Creativity-Online, Ad Age and Coloribus. It also earned a silver in Nya Uppslag, and a Cannes Lions print shortlist.

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AR without QR.

It was ahead of its time for sure. Unfortunately, the app is no longer available for download. But you can still view the print ads (Swedish and English) below.