The Audi Night Vision Assist identifies people and animals on the road, and the direction in which they are moving, in even the most adverse of light conditions.
We decided to show how this works – in an interactive, augmented reality print ad, and on a site. In the print body copy, you’re instructed to download a free app to your smart phone. With it, you can explore Audi Night Vision by holding up your phone and moving it in front of the computer.
