+allt

When you thought
you knew it all.

+allt is a journalistic bundle with over 200 different titles, that span over news, entertainment, sports and more. The launch of this bundle was a new way to democratize the journalism coming from the largest media house in the nordics (Bonnier News). Trustworthy news reporting is more important than ever, and through the eyes of these publicists +allt gathers all the journalism you need, in one place.

Global to local.

The campaign was anchored in real journalistic images that showed how +allt and the journalism spans from international, global catastrophes over into national entertainment and down to local news events around the nordics.

Hyper localized DOOH

In 16 of the biggest swedish markets we activated +allt through our local brands, with outdoor display ads that showed that we report from their towns and with the people that live there in mind.

Nationwide radio.

With our main target group being a bit older, we decided to take our concept to the radio stations. We pumped the volume to the max and added a bit more of a converting message to let people know that this was a great deal.

Digital across 50+ local news sites.

It was a massive digital campaign with a huge amount of formats, taglines that became slogans, Sales offers that changed and different target groups depending on geographic location.