SOS CHILDREN’S VILLAGES YOUR NEW FAMILY WHEN YOU JOIN - THEY JOIN
For SOS CHILDREN’S VILLAGES SWEDEN we created the concept VSF = Världens Största Familj = The World’s Largest Family. It’s a family where if you decide to join, a child in a third world country gets to join as well. To launch the concept we built a campaign in social, digital, print and outdoor.
To show that we meant business, and to launch the campaign, we asked Bazooka to help us create a Facebook page / app where anyone could join the family in just a few clicks. And for every new Facebook family member that joined, we (via Poolia) donated 40 liters of clean water to villages and people in need across the globe.
Print-ads asking Swedes to join the family ran in the nation’s largest newspapers. The ads featured children from a village in Tamale, Ghana. Shot with Pia Ulin in 2012.
Outdoor ads asking people to join the family featuring Swedish celebrities such as Adam Tensta, Lisa Miskovsky and Ernst Kirchsteiger. Shot with Pia Ulin in Tamale, Ghana 2012.
