SOS CHILDREN'S VILLAGES // VSF

Join a global, helping and nurturing family!

For SOS CHILDREN’S VILLAGES SWEDEN we created the concept VSF = Världens Största Familj = The World’s Largest Family. It’s a family where if you decide to join, a child in a third world country gets to join as well. To launch the concept we built a campaign in social, digital, print and outdoor.

Join us!

Outdoor ads asking people to join the family featuring Swedish celebrities such as Adam Tensta, Lisa Miskovsky and Ernst Kirchsteiger. Shot with Pia Ulin in Tamale, Ghana 2012.

Help them join.

Print-ads asking Swedes to join the family ran in the nation’s largest newspapers. The ads featured children from a village in Tamale, Ghana. Shot with Pia Ulin in 2012.

Join to donate water.

To really show that we meant business, we asked Bazooka to help us create a Facebook page where anyone could join the family in just a few clicks.

For every new Facebook family member that joined, we (via Poolia) donated 40 liters of clean water to villages and people in need across the globe.