NIKE // GET OUT HERE CHALLENGE

#GetOutHere and
claim your spot.

To inspire people to train through the winter months, we created the Nike #GetOutHere challenge, that rewarded top winter warriors with a trip to the ultimate training experience and ice statues carved in their likeness. Rob Gronkowski promoted the challenge in a teaser video and modeled for the first ice sculpture.

Hashtag to enter.

To enter the contest, athletes had to show Nike how they were conquering winter outdoors with the tag #getouthere. The top 48 were flown to Chicago for the final challenge.Submissions started to show up in social channels, and the chosen ones were featured on the campaign site at nike.com/getoutherechallenge

An ice cold event.

And on December 12th, the grand finale was held, where Nike crowned a top male and female finalist as the Get Out Here Challenge winners.

CN 100 Sports – Promo Video.

The chosen 48 athletes were flown to compete on a barge in central Chicago for the top spots in the Nike Get Out Here Challenge.