Get cookie.
Play with cookie.
Eat cookie.
Oreo is the only cookie on planet Earth where the first thing people do with it is play. A century of advertising and grandparents have made people twist, lick and dunk their Oreos without a thought. So when they wanted us to tell the world to play with the cookie in new ways, we created a new list of playful attributes and built a campaign around them.
A global digital hub.
We built the campaign around a global hub, which was populated with all of the #playwithoreo content. We also curated content based on specific actions: Twist, dunk, crunch, discover, stack, love, pop, rock, roll, dream.
To drive fans to the hub and to get them in a more playful mode, we created a global content campaign for all of Oreos social channels.
From TVC to Social Content.
To launch the campaign in social, we created short and fun looping videos that featured the characters from the TVC. We also made them into simple Vine games where you have to stop the Vine at the right moment to “win”.
All the content could also be viewed on OREO’s Facebook or Vine (RIP) pages.
Recipes galore.
We also decided to add some play to the 9 most popular Oreo recipes on oreo.com/recipes. So we teamed up with Mike Perry Studio to illustrate and animate them. Watch all of them here.
Plain old pancakes don't stack up to Oreo Pancakes. #PlaywithOreo and make a stack of your own.
Even if you shake your milk, you can still dunk in it. #PlaywithOreo and make this Oreo Milkshake.
Making an Oreo banana cream pie is as easy as…pie. #PlaywithOreo and make your own.
Playful posts.
And if that wasn’t enough… We also had Mike help us create some playful posts for things happening around the world during the campaign.
Influencer play.
We also partnered with some YouTube influencers to create fun branded content for their and our fans and to get more people to play with their Oreo cookies.
MY MOST POPULAR VIDEO! ► http://bit.ly/2lXx66Q LISTEN TO MY MUSIC! ► Spotify * http://spoti.fi/2gbQ4QH ► iTunes * http://apple.co/2mwPK5a ► Google Play * http://bit.ly/2oGWI67 ► Amazon * http://amzn.to/2q0Alwj All my music is free to use in your YouTube videos, as long as you provide proper credit and links to download the song!
♥ Share ♥ Subscribe ♥ Like ♥ You ROCK ♥ Never thought a pack of Oreo Cookies would start a party wherever I am, even at the laundromat! Serious question, cookies or creme?--XoXo--BLT :P This video is sponsored by Oreo. Come Play With Oreo!
Dancer: Marquese Scott Go Subscribe to Marquese Scott Official CH: https://www.youtube.com/WHZGUD2 The legendary dancer is Marquese Scott aka "NONSTOP". world's best free-style, poppin, animation dance. Experience his Crazy Cool Moves.